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Survey Research in the Social Sciences

by Charles Y. Glock
Publisher: Russell Sage Foundation
Release Date: 1967-12-31
Genre: Social Science
Pages: 568 pages
ISBN 13: 1610448413
ISBN 10: 9781610448413
Format: PDF, ePUB, MOBI, Audiobooks, Kindle

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Survey research was for a long time thought of primarily as a sociological tool. It is relatively recently that this research method has been adopted by other social sciences and related professional disciplines. The amount and quality of its use, however, vary considerably from field to field. This volume describes the elementary logic of survey design and analysis and provides, for each discipline, an evaluation of how survey research has been used and conceivably may be used to deal with the central problems of each field.
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Survey research was for a long time thought of primarily as a sociological tool. It is relatively recently that this research method has been adopted by other social sciences and related professional disciplines. The amount and quality of its use, however, vary considerably from field to field. This volume describes the elementary logic of survey design and analysis and provides, for each discipline, an evaluation of how survey research has been used and conceivably may be used to deal with the central problems of each field.
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Surveys enjoy great ubiquity among data collection methods in social research: they are flexible in questioning techniques, in the amount of questions asked, in the topics covered, and in the various ways of interactions with respondents. Surveys are also the preferred method by many researchers in the social sciences due to their ability to provide quick profiles and results. Because they are so commonly used and fairly easy to administer, surveys are often thought to be easily thrown together. But designing an effective survey that yields reliable and valid results takes more than merely asking questions and waiting for the answers to arrive. Geared to the non-statistician, the Handbook of Survey Methodology in Social Sciences addresses issues throughout all phases of survey design and implementation. Chapters examine the major survey methods of data collection, providing expert guidelines for asking targeted questions, improving accuracy and quality of responses, while reducing sampling and non-sampling bias. Relying on the Total Survey Error theory, various issues of both sampling and non-sampling sources of error are explored and discussed. By covering all aspects of the topic, the Handbook is suited to readers taking their first steps in survey methodology, as well as to those already involved in survey design and execution, and to those currently in training. Featured in the Handbook: • The Total Survey Error: sampling and non-sampling errors. • Survey sampling techniques. • The art of question phrasing. • Techniques for increasing response rates • A question of ethics: what is allowed in survey research? • Survey design: face-to-face, phone, mail, e-mail, online, computer-assisted.? • Dealing with sensitive issues in surveys. • Demographics of respondents: implications for future survey research. • Dealing with nonresponse, and nonresponse bias The Handbook of Survey Methodology in Social Sciences offers how-to clarity for researchers in the social and behavioral sciences and related disciplines, including sociology, criminology, criminal justice, social psychology, education, public health, political science, management, and many other disciplines relying on survey methodology as one of their main data collection tools.
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At a time when survey research is increasingly being conducted in the Arab world, there is also growing concern about the degree to which research assumptions and methods developed in the West are appropriate for use in the study of Arab society. This book assesses the application and limits of survey research performed in the Arab world, reviews the surveys currently being used to study public attitudes and behavior patterns, and discusses epistemological, methodological, and ethical issues associated with these studies. Readers are alerted to normative and empirical considerations bearing on the quality of survey research and given practical suggestions for innovation in the design and execution of survey research and in the analysis of survey data. The book raises intellectual issues of concern to all who seek to better understand Arab society and provides extensive information about attitudes and behavior in the Arab world.
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A thorough and comprehensive guide to the theoretical, practical, and methodological approaches used in survey experiments across disciplines such as political science, health sciences, sociology, economics, psychology, and marketing This book explores and explains the broad range of experimental designs embedded in surveys that use both probability and non-probability samples. It approaches the usage of survey-based experiments with a Total Survey Error (TSE) perspective, which provides insight on the strengths and weaknesses of the techniques used. Experimental Methods in Survey Research: Techniques that Combine Random Sampling with Random Assignment addresses experiments on within-unit coverage, reducing nonresponse, question and questionnaire design, minimizing interview measurement bias, using adaptive design, trend data, vignettes, the analysis of data from survey experiments, and other topics, across social, behavioral, and marketing science domains. Each chapter begins with a description of the experimental method or application and its importance, followed by reference to relevant literature. At least one detailed original experimental case study then follows to illustrate the experimental method’s deployment, implementation, and analysis from a TSE perspective. The chapters conclude with theoretical and practical implications on the usage of the experimental method addressed. In summary, this book: Fills a gap in the current literature by successfully combining the subjects of survey methodology and experimental methodology in an effort to maximize both internal validity and external validity Offers a wide range of types of experimentation in survey research with in-depth attention to their various methodologies and applications Is edited by internationally recognized experts in the field of survey research/methodology and in the usage of survey-based experimentation —featuring contributions from across a variety of disciplines in the social and behavioral sciences Presents advances in the field of survey experiments, as well as relevant references in each chapter for further study Includes more than 20 types of original experiments carried out within probability sample surveys Addresses myriad practical and operational aspects for designing, implementing, and analyzing survey-based experiments by using a Total Survey Error perspective to address the strengths and weaknesses of each experimental technique and method Experimental Methods in Survey Research: Techniques that Combine Random Sampling with Random Assignment is an ideal reference for survey researchers and practitioners in areas such political science, health sciences, sociology, economics, psychology, public policy, data collection, data science, and marketing. It is also a very useful textbook for graduate-level courses on survey experiments and survey methodology.
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"This defining work will be valuable to readers and researchers in social sciences and humanities at all academic levels. As a teaching resource it will be useful to instructors and students alike and will become a standard reference source. Essential for general and academic collections." --CHOICE This Encyclopedia provides readers with authoritative essays on virtually all social science methods topics, quantitative and qualitative, by an international collection of experts. Organized alphabetically, the Encyclopedia of Social Science Research Methods covers research terms ranging from different methodological approaches to epistemological issues and specific statistical techniques. Written to be accessible to general readers, the Encyclopedia entries do not require advanced knowledge of mathematics or statistics to understand the purposes or basic principles of any of the methods. To accomplish this goal, there are two major types of entries: definitions consisting of a paragraph or two to provide a quick explanation of a methodological term; and topical treatments or essays that discuss the nature, history, applications, and implications of using a certain method, including suggested readings and references. Readers are directed to related topics via cross-referenced terms that appear in small capital letters. By assembling entries of varied origins and serving different research purposes, readers will be able to benefit from this immense source of methodological expertise in advancing their understanding of research. With three volumes and more than 900 signed entries, the Encyclopedia of Social Science Research Methods will be a critical addition to any social science library.
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